Zachary Leifer

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At a glance

FULL NAME

Zachary Leifer

BIRTHPLACE

New York

BORN

1977

RESIDENCE

Las Vegas, NV

EDUCATION

B.S. Applied Economics and Management at Cornell University

HOBBIES

Travel, Skiing, Tennis, Live Music, Fashion

About me

I am a digital marketing executive with a unique combination of marketing, technology and operations experience with a proven track record in driving results. As a Google Analytics IQ qualified professional, I have a demonstrated proficiency in tracking, testing, and optimizing all online marketing activities. What currently interests me? View my Google+ profile »

I live and breathe digital marketing.

My Skills

• Digital Strategy
• Customer Acquisition
• Consumer Behavior, Profiling & Targeting
• Conversion Optimization & Website Usability
• Marketing Channel ROAS Optimization
• Ecommerce Operations & Logistics
• Project Management & Process Improvement
• Content Marketing
• Marketing Strategy & Revenue Optimization
• Omni-Channel Dynamic Marketing Solutions
• Mobile Application Development

FOCUSED

PASSIONATE

DEDICATED

STRATEGIC

EFFECTIVE

PRODUCTIVE

resume

Education

B.S. Applied Economics and Management

Cornell University
1995 - 1999

Experience

Executive Director of Digital Marketing, Ecommerce

The Venetian | The Palazzo
July 2014 - Present

Las Vegas Sands Corporation (NYSE: LVS) is one of the leading global developers of destination properties. Combined, The Venetian | The Palazzo are among the largest hotel resort casinos in the world, generating over $500 million in annual revenue.

• Lead team to drive acquisition of customers through owned, earned and paid digital channels
• Drive over 20% growth in revenue while increasing ROAS by 30%
• Define next generation experience for guests including web, mobile/app, digital signage and in-room technology
• Manage the digital marketing funnel for hotel revenues including occupancy, restaurants, entertainment, attractions, retail and special events

Director of Marketing

Overlay Gaming Corporation
April 2013 - July 2014

Overlay Gaming Corporation is the world’s first licensed online gaming marketing services provider, and the first only company to hold an online gaming marketing affiliate license in Nevada and New Jersey.

• Increase traffic 30% and membership subscriptions 52% YOY
• Lead SEO strategy resulting in top 3 positioning for over 150 key terms
• Responsible for daily operations of North American business

Ecommerce Marketing Manager

Folli Follie Group North America
February 2011 - April 2013

Folli Follie Group (FFGRP: GA) distributes its unique and exquisite brand of jewelry, watches, bags, and other fashion accessories globally and has established a strong presence with more than 800 points of sale worldwide and employs more than 4,600 people worldwide.

• Increased sales 67%, traffic 44%, conversion rate 68%, database 29%
• Launched US Folli Follie site, increased revenue 248% YOY
• Lead global product management of desktop site and mobile app

Marketing Producer

Major League Baseball
March 2006 - January 2011

MLB Advanced Media is the interactive media and Internet Company of Major League Baseball. MLBAM manages the official league site, each of the 30 individual Club sites, and delivers live online streaming audio and video of every game as well as complete real-time baseball info and interactivity on web enabled devices.

• 25% increase in site traffic YOY for 4 straight years, 60% database increase
• 1000% increase in Yankees Magazine subscriptions
• Broke regular season ticket record 3 consecutive seasons (‘06, ‘07, ‘08)

Internet Marketing Consultant

Streamit2me, Inc.
February 1996 - May 2006

Founded in 1996, Streamit2me, Inc. was a full service online marketing, web development and streaming media consulting group servicing clients in various industries including finance, travel, content publishing, medical, music and entertainment and automotive sales.

• Among first to offer affiliate marketing and SEM consulting services
• Developed first online guest list service, sold in 2002
• Pioneered streaming media industry

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Professional Recommendations

Chris Darner: Product Management

Chris worked with me at Overlay Gaming Corporation

"Zack is great. His approach to marketing and strategy is both disciplined and at the same time creative. He approaches challenges instantly able to tap into a wide set experience and brings to any conversation a rich understanding of best practices and careful, targeted research. Zack also has a great product sense and keen awareness of how a consumer thinks. He would be a be a great asset to any organization seeking to bring experience and leadership to either an entirely new or already strong marketing team. He is easily one of the most talented, experienced, hard working and creative marketing professionals I have had the pleasure of working with."

Shawn Green: Product Manager

Shawn worked indirectly for me at Overlay Gaming Corporation

"Zack is incredibly intelligent and intuitive. I was constantly impressed by his ability to conjure up interesting ideas and marketing strategies, while at the same time being 100% willing to hear out critiques. It's a rare person who can take constructive feedback, especially on already good ideas. That's exactly the sort of person I like working for -- someone who is smart, but doesn't have an ego about it and knows that any good idea is a collaborative effort. Besides that, Zack is also an overachiever, skilled in many things outside of his job's scope. Because of this wide spread of skills, Zack is better able to understand the multiple facets of businesses and operations, allowing him to do his job more effectively and efficiently."

Barry Layne: Proven leader across multiple disciplines and industries

Barry worked with me at Overlay Gaming Corporation

"Like a great pitcher, Zach is sneaky smart. He doesn't need to be the center of attention nor does he feel the need to talk just for the sake of hearing his own voice -- both of which are traits you wouldn't expect in a superstar marketing guy. From strategy to tactical implementation, I've never met or worked with anyone so focused, grounded and successfully metrics driven to prove success."

Clint Byrne: Chief Financial Officer at Links of London

Clint worked with me at Folli Follie

"Zach is a numbers oriented, talented digital professional. His positive attitude, salesmanship and political savvy made him a valuable asset to Folli Follie North American management team.

Zachary drove the acquisition, conversion and retention for both Links of London and Folli Follie meeting and exceeding organizational revenue and profit goals. Additionally, he successfully took on the responsibility of managing the customer service and ecommerce distribution with a feet on the ground approach, enhancing customer satisfaction and loyalty - an essential component for any luxury brand.

His knowledge of customer behavior, industry trends, best practices, and drive for success made him a key strategist and growth champion for our North American business. I highly recommend Zachary."

Joseph Adelantar: Executive Director (E-Commerce) at The New York Times

Joseph worked with me at Folli Follie

"Zach was an exceptional e-commerce marketing manager during his tenure with FF Group. He is an integral part of relaunching the Links of London Platform as well as launching the Folli Follie platform in North America. Zach's strength is his ability to balance "big picture" strategy in the digital marketing arena but also solve the granule needs of the business. He created a strong Digital Marketing Plan that supported double digit growth for both brands. He shared and provided best practice to the global E-commerce team to optimize both sites. Zach has an entrepreneurial spirits, passion to succeed and delivers the results."

Vasileios Pateras: Mobile Payments & E-Commerce Project Manager

Vasileios worked directly with me at Folli Follie

"I have had the pleasure of working with Zachary during the re-platforming project for Links of London. He has an amazing enthusiasm and passion for the eCommerce and marketing industries, which inspires those around him. I have turned to Zachary multiple times as a reliable team member resource for eCommerce, affiliate marketing, analytics best practices and he has never let me down. He's always trying something new to improve his results (as any good marketer should) and has a knack for learning something valuable from every experience. Overall, he is a true professional and such a great person to work and get along with. If given the opportunity, I would greatly enjoy working alongside Zachary in the future and would highly recommend him for any future position he is willing to undertake."