ZACHARY LEIFER

Chief Marketing Officer

NEW YORK | LAS VEGAS

Zachary Leifer

Marketer, Technologist, Team Builder, Problem Solver

As a seasoned marketing and technology leader with a successful track record in both Fortune 500 and startup environments, I specialize in constructing and optimizing high-performance marketing departments to drive exponential growth.

My approach is methodical, focusing on building robust platforms for ongoing optimization and sustainable success.

I live and breathe marketing and am driven by a passion for delivering results - combining marketing and technology to drive acquisition growth, increase return on advertising spend, and engineer wonderful customer experiences.

Professional Profile

INDUSTRY EXPERIENCE

B2B SaaS, Casino, Ecommerce, Fashion, Retail, Sports, Entertainment, Hospitality (Travel), Online Gaming, Sports Betting

EDUCATION

Cornell University

“I was blown away by his unique combination of right-brained creative thinking and deep understanding of existing and emerging technology. It was this rare blend that allowed him to lead end to end programs from flawless brand strategy to best in class data driven performance marketing.”

Chief Client Officer

Strategy Director

“While the results and records speak for themselves, it is the inspirational leadership with which he has elevated both his team and colleagues that is most impressive.”

Chief Financial Officer

“His knowledge of customer behavior, industry trends, best practices, and drive for success made him a key strategist and growth champion for our North American business.”

Ithaca, NY | 1995 - 1999

B.S. Applied Economics and Management

Google Analytics

Google Analytics Individual Qualification

CERTIFICATION

PROFESSIONAL RECOMMENDATIONS

“He is easily one of the most talented, experienced, hardworking and creative marketing professionals I have had the pleasure of working with.”

Vice President of Product Management

"I reported to Zack during my time at 1/ST Technology and I couldn't have asked for a better mentor not only at that job, but for my career in general. His emphasis on data and smart decision making is something I carry with me always. He allowed me to grow within my role and empowered me with authority and autonomy and was always willing to listen and lend a hand. Anyone would be lucky to report to him."

Senior Digital Marketing Manager

• Re-structuring, retooling, and optimizing marketing organizations
  
• Developing high efficiency, productive, data driven marketing organizations from scratch
• Designing and deploying complex marketing technology solutions and programs
• Personalization - delivering the right message to the right customer, at the right time
• Loyalty program development and deployment

Areas Of Expertise

• Digital Marketing & eCommerce
  
• Marketing Analytics & Data Science
• Customer Data Platforms (CDP) & Personalization
• Social Media & Influencer Marketing
• Loyalty Marketing & Platforms
• Team Building, Mentorship, & Leadership

• Multiple Successful Business Turnarounds
• Customer Experience & Product Management
• Performance Marketing Strategy & Analysis
• Customer Relationship Management (CRM)
• Budget Management & Forecasting
• Digital Transformation & Innovation

Additional Skills

Expertise & Skills

Revenue Generation

• Deployed acquisition and conversion strategy that generated over $36 million dollars (41% increase) in incremental, direct channel revenue over 4 years - winning back revenue share from third party channels.

• Reversed 5-year negative trend - driving growth for 24 consecutive months while increasing return on advertising spend by 50%. Results realized within 3 months of onboarding.

• Increased annual revenue by 67.3% while decreasing overall marketing costs by 2.7%.

• Increased LTV/CAC by 73% while increasing signups by 103%, reducing cost per acquisition by 56% over 4 years.

• Built and deployed (at 4 organizations) a successful, systematic approach to strategic marketing organization optimization focusing on data, people, culture, processes, and programs.

• Acquired funding, hired, mentored, and developed organization from 3 to 18 team members across email marketing, paid media, social media, data science and analytics, product management, and engineering.

• Used influence, open communication, and demonstrated command of marketing to lead strategic digital marketing efforts across B2B group sales, leisure sales, and casino marketing businesses.

Leadership

• Developed 3-year roadmap to deliver enhanced customer experiences and data driven marketing capabilities - deploying a cloud-based customer data platform, enabling a 360-degree view of the customer, an 18% increase in revenue, and ability to deliver personalized 1-1 customer experiences across the customer journey.

• Delivered $13 million dollars in capital technology and innovation projects over 4 years, on budget and schedule.

• Developed and deployed cloud governance program while working in Corporate IT at Sands Corporation.

Marketing Technology

Selected Accomplishments